1. Information We Collect
We collect various types of personal and technical data depending on your interactions with our website. This includes the following:
Personal Identification Data such as your full name, email address, telephone number, billing address, delivery address, and purchase history.
Payment and Transaction Data including encrypted card details, billing information, and transaction identifiers.
Account Information such as usernames, encrypted passwords, saved preferences, and communication settings.
Device and Usage Data such as IP address, browser type and version, time zone setting, operating system, pages viewed, clickstream patterns, and duration of site visits.
Marketing and Communication Preferences including whether you have opted to receive promotional offers, newsletters, or product alerts.
Cookies and Tracking Data gathered via cookies, web beacons, and other tracking technologies used to understand website traffic and user behaviour.
This data may be collected directly from you when you enter it on our site (e.g., placing an order, creating an account, or subscribing to emails), or automatically via your device as you browse our website.
2. How We Use Your Information
We process your personal data for the following purposes:
To process orders and deliver products to your chosen address efficiently and discreetly.
To send you confirmation emails, tracking numbers, and other relevant communication related to your purchase.
To manage your account, update your preferences, and maintain accurate customer records.
To respond to customer service requests and provide technical support where needed.
To personalise your shopping experience by showing you products you may like based on past purchases or browsing behaviour.
To send marketing communications and promotional offers (only if you have given consent or where legally permitted).
To improve our website’s layout, user experience, and performance using data analytics.
To detect and prevent fraudulent activities, enforce our terms and conditions, and comply with legal obligations.
We always ensure there is a lawful basis for processing your data, which may include contract fulfilment, legal compliance, legitimate interests, or your explicit consent.
3. Legal Bases for Processing Data
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to collect and process your personal data:
Contractual necessity – when processing is required to fulfil our obligations under a contract with you, such as delivering your order.
Legal obligation – when processing is necessary for us to comply with a legal requirement, such as record-keeping or taxation laws.
Legitimate interest – when we use your information in ways that are expected and have a minimal impact on your privacy, such as improving our services.
Consent – when you have given us clear and specific permission to process your data for a particular purpose, such as receiving promotional emails.
4. Sharing Your Information
We only share your data with third parties when it is necessary for the delivery of our services and always under strict confidentiality and data protection standards. These may include:
Delivery couriers and postal services to fulfil your order.
Payment processors who securely handle your transactions (we do not store your full payment card details).
Technical support providers who help maintain and host our website.
Analytics and marketing platforms to help us improve our website or manage email campaigns, only where legally allowed.
Regulatory bodies or law enforcement agencies, but only when required by law or to protect our legal rights.
We never sell, lease, or rent your personal data to other businesses or third parties.
5. Cookies and Tracking Technologies
Our website uses cookies to ensure it functions properly, remember your preferences, and enhance your overall browsing experience. Cookies are small text files stored on your device when you visit a website. Some cookies are essential for the website to operate, while others help us analyse site traffic, personalise content, and serve targeted ads. You may disable cookies in your browser settings at any time, although this may affect your site experience. By continuing to use our site, you consent to our use of cookies in accordance with this policy.
6. Data Storage and Retention
Your data is stored securely on servers with high standards of encryption and cybersecurity protection. We retain your information only for as long as it is necessary for the purposes stated in this policy or as required by law. For example, we keep purchase and transaction records for accounting and tax compliance. Once your data is no longer needed, it is securely deleted or anonymised.
7. Your Rights Under UK Data Protection Law
You have full rights under the UK GDPR and Data Protection Act. These include:
The right to access your personal data and receive a copy.
The right to correct or update any inaccurate or incomplete information.
The right to request deletion of your data when it is no longer needed or if you withdraw consent.
The right to restrict processing in certain circumstances.
The right to object to certain types of data use, such as marketing.
The right to data portability, where applicable.
The right to withdraw your consent at any time, without affecting the lawfulness of prior processing.
The right to lodge a complaint with the Information Commissioner’s Office if you believe your data has been mishandled.
To exercise any of these rights, please contact us using the details provided below.
8. Data Security
We are committed to keeping your personal data secure. Our website uses SSL encryption to protect sensitive information during transmission. We also maintain firewalls, password protection, and secure internal access controls to safeguard your data from unauthorised access, misuse, or disclosure. While no system can guarantee absolute security, we follow industry best practices and regularly review our safeguards.
9. International Data Transfers
We aim to store all personal data within the United Kingdom. However, some of our service providers may be based outside the UK. In such cases, we ensure that appropriate safeguards are in place to protect your data, such as contractual clauses or certification under recognised data protection frameworks.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or data handling practices. Any updates will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed.
11. Contact Us
If you have any questions about this Privacy Policy, how your personal data is handled, or if you would like to make a request regarding your information, please contact us using the details below:
Cupid Fantasies
+447388427093
info@cupidfantasies.com